Project: SAVA | UI & UX Design

The User Problem: Some people aren’t good at budgeting and need a visual to understand their spending habits. 

The Opportunity: Currently, there are not many apps in the market that offer this service, so there’s potential to create solutions that address this problem.

The Solution: Representing your bank statement with visual language, in conjunction with categorising your spending habits, can quickly identify areas you’re overspending on, making it easier to understand and more visible and transparent where you could be saving.

UI Design
Icons

Website Redesign

CLIFTONS EVENT SOLUTIONS

Task: Lead a company-wide marketing transformation by redesigning the website to reflect the latest branding and drive higher engagement.

Solution: Successfully delivered a full website redesign aligned with the new brand identity, resulting in a 90% improvement in website ranking in Australia and over 50% improvement globally over three years. The initiative significantly increased audience engagement and visibility.

The process included:

  • Developing wireframes, personas, customer journey maps, user flows, and information architecture.

  • Coordinating cross-functional collaboration with stakeholders using project management systems.

  • Managing and aligning efforts of developers, photographers, freelance designers, and illustrators across Sydney and international locations.