Brand Identity
Moon Dog Media
The task: To create a brand identity that’s bright, modern, colourful, and includes the studio dog, Luna, within the logo.
the solution: The bright and cheerful colour palette has been chosen to grab attention from the audience and to stand out. The font is clean, accessible, and gives a contemporary feel. It’s welcoming, informative, and fits well with the cutting-edge native content offered at Moon Dog Media.
Ampersand Cafe
Brand Development
The task: To evolve the current logo and create brand guidelines for Ampersand cafe and bookstore.
The solution: Evolving and adapting the existing logo - changing the font to be less ‘Wild West.’ Making the coffee cup symbol more prominent and adding the books on the stem of the ampersand represented the concept of a bookstore.
Role: Senior Designer
Work completed at: Freelance
