Brand Identity
Moon Dog Media
The task: To create a brand identity that’s bright, modern, colourful, and includes the studio dog, Luna, within the logo.
the solution: The bright and cheerful colour palette has been chosen to grab attention from the audience and to stand out. The font is clean, accessible, and gives a contemporary feel. It’s welcoming, informative, and fits well with the cutting-edge native content offered at Moon Dog Media.
Ampersand Cafe
Brand Development
The task: To evolve the current logo and create brand guidelines for Ampersand cafe and bookstore.
The solution: Evolving and adapting the existing logo - changing the font to be less ‘Wild West.’ Making the coffee cup symbol more prominent and adding the books on the stem of the ampersand represented the concept of a bookstore.
Role: Senior Designer
Work completed at: Freelance
Cliftons Event Solutions
Led a company-wide brand evolution for Cliftons Event Solutions, developing and maintaining a cohesive visual identity across digital and physical touchpoints. Deliverables included web design, signage, video walls, event invitations, eDMs, look books, and sales enablement collateral, alongside art direction of photography and videography. Also commissioned bespoke venue maps and managed additional designers to support delivery at scale.
Branding &
Art Direction
